Perspective

The Normalization Of The Alt-Right

If there is one thing that we can take away from the Trump campaign it is that being an egghead does not win you elections. It doesn’t win you the love of the masses either. Hell, even I have that instinct to shove a big brain nibba into a locker, just cuz.

It’s downright instinctual, and there’s no point in fighting it really.

And for what would you be fighting for? The vast majority of our natural base are natural conservatives. They don’t need an Alt-Right decree or essay to make them love their country and hate the Leftists that are conspiring to destroy it. Take an average American and he’s not even that interested in whether you think Hitler was a good guy or not, but he leans towards the side of America dindu nuffin wrong and he thinks you’re weird for bringing that topic up.

But you might not realize that if you are an egghead or a sperg. You might think that he’s just lost to the cause forever or something equally ridiculous.

This is because eggheads are unable to emotionally connect with people, or emotionally empathize with groups. They care only about one thing, like, say Sonic the Hedgehog or Trains or Holocaust Revisionism. They light up when their pet topic gets discussed, and clam up when the conversation veers in a different direction that they aren’t comfortable with.

So instead of meeting a normal person halfway, they decide to try forcing their point of view on them through the most retarded means possible – through foam-mouthed, wide-eyed spergery.

Now, Donald Trump is not an egghead. But Donald Trump is clearly very smart. He’s so smart that he realized how to win. He decided to not act like he was high on his own IQ supply the whole time and won the hearts of White America.

Hell, he made it look easy.

And I ask you honestly, what does the Alt-Right believe that is so unpalatable to normal Americans?

Strong borders? Women being women and men being men? Love for our people?

These are winning issues, fam. Again, Donald Trump proved that. Oftentimes, (and I am guilty of it myself) we tend to look at things from a completely black-pilled perspective. Many Alt-Right recruits used to live in the libshit archipelago of this country. They came out of the experience haunted by the depths of depravity of these people. They almost became SJW golems themselves and as a result, they violently reject everything to do with these people.

But as bad as things are, there is no need to overreact.

Things are gradually progressing in our favor. As hard as we pull people to our side, the Left simply pushes them in our direction. For god’s sake, there were literal purple-haired trannys on bikes and smarmy DC apparatchiks protesting our Kate’s Wall demo. Great optics for their side! So we should leave the welcome mat out, and leave the snooty eggheadedness behind. We should not be acting like an exclusive Frat, a super sekrit club or a Comicon convention.

And here I know my words will probably fall on many deaf ears…

But the Left tries to push “the new normal” on everybody in America. And that just makes us the real normal. All we have to do is just be more normal than them and not decide to be the avant-guard of some Neo-Feudalist Zen-Sunni Mentat ideology.

The Left is snooty, elitist, and just a guarantee of a bad time at the party. We gotta be the guy people want to talk to while at the party. Being intentionally weird or elitist or just not normal is counter-productive.

Look, there isn’t a single plank in the Alt-Right platform that isn’t absolutely healthy, natural and normal. We just need to emphasize how perfectly sane it all is. And by the way, Normalization does not mean Normie-zation.

Our principles do not need to change. Everything is solid and backed by reams of data and graphs and memes to make it all palatable. We just need to turn off the spergery (or just purge, baby purge them all) and turn on some of that emotional empathy.

In other words, we must be somewhat approachable. Make normal people wonder why the media and the politicians are throwing hissy fits about us when all we’re doing is just drinking our beer, and saying normal shit that everyone knows but is too afraid to say out loud.

Normal, normal, normal. Let that word sink in.

Would a regular American want to get a beer with an average Alt-Righter or not? That is what is going to make our opinions “normal” or not. Counter-signaling all the things that an American holds dear means you not getting invited for a beer the next time. It might mean you getting stuffed in a locker instead.

I like where we’re going. I like how things are changing.

We’ve stopped throwing IQ charts in people’s faces. We’ve started talking about Kate Steinle instead.

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54 Comments on "The Normalization Of The Alt-Right"

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P.R.
Guest

You’re absolutely right. I saw these problems coming long ago and I think many did. We tried to hold onto as many people as possible each time the optics issue, women and normie-cucking arose… Maybe it’s time to draw lines about what sort of treatment of our own is acceptable and what is not and should be called out… Because right now we have social anarchy in the Alt-Right… Most of us didn’t sign up for Sperry LARPy MGTOW+swastikas anarchism… If that were of interest, we’d be on the other side.

Alex
Guest

I disagree with eliminating the ANY pro white people for many reasons. The main one is that the left has opened the Overton window so far that the new normal is completely anti white and pro gay in such a way that we need our own extremists to neutralize their trannie commie fuks that wave the hammer and sickle flag and attack people unprovoked. The left has their spergs and we need ours. Afterall who protected your people from physical harm and possibly death at Charlottesville?

Ritter+der+Immaculata
Guest
Lot’s of anti-Trump spasms on AR because he’s not LITERALLY HITLER. Even if you got a Hitler II you’d still whine he’s not Hitler enough, that’s what happens. But if your really got the Hitler he would be too Hitler. These things failed for a reason people, the whole national-socialist system was class destruction, when you destroy the organic Catholic triad of classes there’s nothing holding the society together except this one guy, the party and the national idea. That’s not good enough, souls cannot be satisfied with this. The Monarch had Heaven on his side, the Leader has nothing… Read more »
Lilou & John
Guest

Brilliant. Just brilliant, this is exactly how to win a culture war. Another great article, Vincent.

May I add our “Payback Day” music video from our album Dissidentica (2017) as a comment on how you can deliver a hard straight forward message and still make it appeal to the masses:

Robert K
Guest

Stop Islamophobia and spread enlightment about the two WW by collecting simple truth.
You’ be universal (like truth) and would win global sympathies.

Leave the women alone with their bs, they will calm down automatically.

Don’t be racist in a personal way and kind to peaceful foreigners.
Ignore the false MSMleftist, discuss with open ears with the real one.

Always fight MSM staff&do not talk to them.

Writing that as a german.

Lynda
Guest
Milo’s ‘dangerous faggot’ tour Down Under kicked off this week. A Zionist Jew with apex Victim Status who is running the full script from the High Ground on Australia. The view from the grassy knoll, however, takes a dim view of Milo. He is a ‘White’ male who doesn’t have to check his privilege because, as a faggot, he is granted full right to freedom of speech by Our Betters. He is married to a black so he gets to play the race card on the Whites, a feminist who gets to play the wymym card on the wymyns, a… Read more »
Lily
Guest

So you need an altright brand of milo. U need to get the libertarians to believe there will be no “liberty” bc non whites don’t vote for it

KonigReicher
Guest
Another ridiculous pro-cucking article. I’m sure Lenin was just like “okay, communist principles are the greatest, but let’s tone down our rhetoric about taking the wealth of the rich. The normies want the money of the rich anyway without us having to say it.” Or Hitler “Okay enough about the Jews fam, normies don’t see them as Germans anyway, we don’t need yellow stars or any identifiers.” Or Napoleon “Maybe the Jacobins are beheading all these people, but we have democracy now, there’s no reason that we should take over and crown myself emperor because the Parisians want a representative… Read more »
Lily
Guest

You don’t think he was manipulative in his presentation? He very carefully chose his image

Alex
Guest

Agree. The left has been winning with their egg heads and spergs to the point where the present normal is immensely anti white.

MartinA
Guest

Great article! Cant be said often enough!

Terry+El+Do+Co
Guest
That was a lot of writing to end up saying we should talk about “winning issues”. What else, beyond opposing murderous illegal immigrants, do you suggest we talk about? Over the weekend, I sent a copy of the hysterical satire clip of “It’s ok to Die Hard” where Bruce Willis is wearing a sandwich board on the street that reads “It’s ok to be white” and Samuel Jackson tells his kids to call the cops because there’s going to be a killing. I sent it to seven different friends. It’s funny and has the “winning message” of non confrontational, non-egghead… Read more »
Jack Fischer
Guest

Ulsters are filth, as long as you understand that glory be upon you.

Peter
Guest
So… that means no exterminatory rhetoric? The so polular “throw all gays from rooftops”-meme… and the “helicopterride”-meme against leftists? The popular “White Sharia”-meme that makes us so likeable for the public? The popular “kill the kikes”-meme? Decrying any common leisure activity as “degeneracy”… of-course punishable with extermination? All this time-honored material… just scrapped? So… the Right will no more create a huge army of mortal enemies by threatening 85% of the polulation with violence and extermination? What is this? Is this a perestroika? Why would the Right all on a sudden become intelligent? We were happy making 85% of the… Read more »
Normie
Guest

nothing says “listen to my ideas” like marching around yelling “the Jews will not replace us.”
this movement is highly entertaining but until the guys carrying around Nazi shields are thrown out and the bigotry and blaming is cast out you’ll always be about as popular as Antifa with normal people.

Johnny+Futurismo
Guest

Yup. Pushing out the hardliners and radicals in hopes of convincing the normies that they are being genocided by the jews and the wimminz is beyond stupid. The normie wouldn’t care even if it were true. The only thing the normie cares about is big macs, porn and nigger ball. Their dead weight that will hinder and not help bringing about any kind of real change. Their only usefulness is convincing them to vote Republican so they can be disappointed again and again, until eventually tasting the sweet release of death. To hell with normies.

Lynda
Guest

The Marxists are hoist on their own libtard. You can’t satirize them. To attempt to ‘outdo’ their PC with Alt Right arguments will just tighten the screws on heads that are already jewed and exploding with insanity and inanity.

mmc
Guest

bravo

Johnny+Futurismo
Guest

Monarcho-Fascist Distributism is the ONLY path forward. Anything less is pure cuckery and all cucks get fed to the lions after the insurrection.

Jack Fischer
Guest

Catholicism is the true representation of God and Christ. Protestantism is nothing more than a cult of child molesters.

Johnny+Futurismo
Guest

Yup. Protestants are only one cunt hair above the kikes.

Indigenous+White+Person
Guest
Indigenous+White+Person

Some very good reminders for people.

That said, I do still love my racial IQ charts! 🙂

Terry+El+Do+Co
Guest

Reminders of what, exactly? Seriously, I get nothing from this except that, we should not discuss IQ because our friends are dim, emotional zombies who can’t handle or don’t like facts or data. Do you hang out with people like that? How do you spark a conversation up about race realism in a non-chalant way and not come across as a “racist”?

Pip
Guest

Nice. Totally agree.

VickyJoy
Guest

Yes, these are some very good and sensible points you make, Vincent.

Joe
Guest
Hunter Wallace needs to write for this site again. He is about the only one of the “serious” writers I can actually take seriously. Vincent writes good material on occasion but then other times it’s like he’s high on white pills that he bought from some disheveled drug dealer in a MAGA hat. Like what the hell is he even talking about here? “We just got be more normal than normal, man. Like so normal that normal people think they’re not normal anymore. Feel me?” Mix in some stupid crap about Trump as if I even care about that fat… Read more »
Terry+El+Do+Co
Guest

Hunter is bitter and it shows. I agree with you about the hollowness of this article but then you go anti-Trump which is ridiculous. There has to be a transition point. There is never going to be an immediate halt and reversal. That’s where Hunter seems to become bitter. Maybe you as well. Hopefully not.

Blue
Guest

>We should stop playing dress up and just act like normal white people
Thank you.

Another important note is that you are not running for office. For that reason, parallels to the Trump campaign are not always useful.

Chambers
Plus Member

Great Discussion, Great Comments all around. Luv u Bros.

Mike
Guest
Yup the “bros” against “egg heads” and spergs” will have victory where the Third Reich could not. Makes total sense. If / when this ideologically fatal bro contingent meets its end in mass graves at the hands of an inevitable counter-force that they can not repel, history will have warned them. You sooth yourself against enemies within, Vincent, like a baby with a bottle, while the eternal victors have been nurturing their sperg / egghead culture for millenia. Now, if the egg heads and spergs are not the cause of their eternal victory, which I am willing to grant for… Read more »
NomDuGuerre
Guest

The Third Reich was victorious. What were you reading? they were ONLY defeated militarily, not politically.

TrashGreen
Guest

“They don’t need an Alt-Right decree or essay“

*proceeds to write another 15 paragraphs*

JackBurton
Guest
An egghead couldn’t win the presidency. As smart as Elon Musk is he couldn’t win. People don’t like basement-dwelling spergs and anti-social retards like those who inhabit Daily Stormer. Those type of freaks should be kept in their cages and let out periodically to attack certain enemies, but never let them run wild in general society. Anyone saying Trump isn’t smart is a liar and a moron not living in reality. Wharton has a minimum SAT requirement that equates to about a 145 IQ. Alt Right/white nationalism will continue to grow because we’re the ONLY ONES WITH A SOLUTION. All… Read more »
Johnny+Futurismo
Guest

Fantasies are not solutions, and more Republican governments are not going to turn your fantasies into realities.

ConantheContrarian
Guest

“Being intentionally weird or elitist or just not normal is counter-productive.” We should avoid Roman salutes and Nazi-larping. I have discussed this issue with an alt-right friend, and we think that that stuff scares normies.

KMan
Plus Member

Great article!! Lets talk about winning issues. Lets not scare Whites who are intrigued by us.. Corp America & MSM are at War with us. The stakes couldn’t be bigger. This isn’t about your favorite website. The biggest fear of the ADL is that we’ll clean up our act, come out IRL & replace the GOP and we will be am uncorruptible force. Lets make their nightmares reality.

DonCamillo
Plus Member
Excellent article as usual, my dude. The simplicity, relatability, and wit of your arguments prove your point in spades. I think there’s a more-than-vaild argument to be made in defence of eggheadism *after* we’ve won the war for Civilisation — one of America’s original sins, imho, is its unthinking anti-intellectualism and visceral anti-elitism, neither of which is healthy and both of which tend to lead to an “Idocracy” scenario — but until then I couldn’t agree with you more, we must win over and weaponise Nixon’s infamous ‘Silent Majority’. They agree with us ‘prima facie’ anyway, and it’s only a… Read more »
1969 in the sunshine
Guest

What? Have we started compromising away from an ethnostate already? That was quick 😐 (Do normies talk about ethnostates? Maybe when they’re drunk, eh?)

Blue
Guest

>Have we started compromising away from an ethnostate already?
No. But the movement should not be centered around issues outside the scope of the public conversation.

1969 in the sunshine
Guest

And good piece by the way. Dang I wish I could edit comments. Is this commenting system open source? What’s it called?

Charles
Guest

Good article. Often I feel the alt-right excludes me because my views are not radical enough. I just want a country where whites are, for once, treated equally. Separate but equal may be the only way to create true equality (anyone who can’t see that Brown vs Board of Education led to the massive oppression of whites is willfully blind – Plessy was right), but I don’t think that is realistic in my lifetime. Until it is, we should advocate for at least equality.

Samuel Skinner
Guest

That doesn’t work. Remember, demographics is destiny- having different birth rates between the whites and non-whites will destroy such a system. Even if the Hispanics and blacks were benevolent, the differential in the US means that a great portion of the population is made of their number and they are a net drain on the government.

Mike
Guest

You can’t have the center, nor anything resembling it. No one can. It’s politically untenable.

Robert Slanton
Guest

Low quality article.

Pretty much everyone to the left of someone on the alt right is a cuck, and everyone to right is a sperg.

Ritter+der+Immaculata
Guest

In other word’s: it’s a weakpoint. Something an enemy force would try to leverage.

Without Doctrine and Dogma any society can be made to collapse in on itself as it is left in continual flux on basic questions.

Rexterminatus
Plus Member

I believe that is exactly what he is talking about fixing???

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