Black Friday Blues

Submitted by Leopold Kurtz

Hope you all had a great Black Friday! Truly a magnificent day, for, as many in our movement put it, peak capitalism. I’ll try to avoid boring anyone with the normie argument that it is ironic that our greatest day of consumerism follows the day that we give thanks for what we already have. That’s a view espoused by everyone from a Marxist to a Jeb! supporter, that I am sure all of us have heard countless times before.

Peak capitalism may not be an entirely accurate term, as while it may account for the materialistic aspect of the, say, Battle of Walmart, but it does not address the spirit of Black Friday. Peak neoliberalism may be more accurate, although there is no way to encapsulate the dread of our current civilizational situation, perfectly demonstrated by the small-scale riot that occurred today in Riverchase Galleria in Alabama (if you have the opportunity, watch the videos on Facebook, they are depressingly entertaining). The scenes of young women bashing each other in the head over some item on sale are emblematic of the post-Second World War hollowness that defines our society.

The First World War was perhaps more destructive to Europe and her nations than the Second World War. While this is a contentious point that I do not want to provoke dissent over, I would argue that the War to End All Wars destroyed faith in not just the institutions that led young men to their deaths at the Somme, but to all institutions that defined the pre-war order, culture, and spirit of Europe. This disregard of established values, especially faith, facilitated the growth of non-ironic Nietzscheanism among many of the cultural elites, to say nothing of vulnerability of Marxists (cultural and other). One could argue that this led to the events of 1968, both here in the United States and in France.

All that was left after the World Wars came under attack by the radical left-wing in the summer of 1968, be it with the SDS’ Days of Rage in Chicago, or the Events of May 1968 in France (which our Identitarian brothers across the Atlantic have done a great job of making key to their messaging). Many of these radical socialists and communists, especially in the US, either were the parents of the Yuppies that populated American Psycho, or became Yuppies themselves. In this way, they directly contributed through their desire to destroy the family, the Church, or ethnic bonds for whites, to the rampant materialism of the Reagan years, neoconservatism, and the monstrous amounts of deracinated whites who encourage, in the case of the Alabama Mall Fight, the blacks in their societies to act in ways that would be unacceptable coming from any child of Europe.

Peak Capitalism it may be, but it is also Peak Emptiness. Consumerism is both the problem itself, and the symptom, of what has happened to the once-proud peoples of Europe, and those whose ancestors hailed from it. We have rejected identity, faith, family, and nation, in favor of Costco cards, bargains on flatscreens, pornography, and societal narcissism. Perhaps the only way to regain what we have lost is to accept that in order to become great again, we must discard the comforts of our Material Age.

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