It’s Ok To Be White

The good folks over on 4chan have launched their latest IRL trolling operation.

They’ve plastered simple “It’s OK To Be White” pages… …all around their campuses and in the process have triggered a massive shit-lib overreaction.

Genius in its simplicity, the “It’s OK to Be White” campaign has already attracted the attention of people like Tucker Carlson.

Meanwhile, local news is freaking out.

Check out the precious Hominus Universitus start lisping about how it’s not OK to be White during the interview.

And the campaign is still going strong.

But let’s step back and consider what this IRL trolling operation has shown us.

In my humble opinion, /pol/ has just started to flex its muscles. They’ve already been key in the Meme Wars of 2015-2016, but this is a good harbinger of what is to come.

For more than a decade, /pol/ and 4chan, in general, has served as a repository of angst among young men of my generation in the West.

They’ve been griping and trapped in a nihilistic spiral for a long time. But I see a different tone now. A sense of strength and optimism about what they can do.

Many users honestly feel that nothing is beyond their reach now.

And this is a good vibe. I believe it is directly correlated to the success of IRL White activism all over the West, but most notably in America. More and more young men have had enough of griping and wallowing in self-hate. They understand the causes of it now. They know who is to blame, and now they have a plan.

Over here on the Alt-Right, we are joined at the hip to online imageboard culture, whether we know it or not.

Millions have been on 4/pol/ and millions have been red-pilled in the process over the years. It is a powerful subculture, and worth keeping your ear to.

But there are many have been frustrated by /pol/’s stalwart refusal to do much but troll over the years. There is a sentiment among many Alt-Right types that the people who “do something” are worth more than the legions of millennials and Gen Xers on places like /pol/.

But this is an ass-backward understanding of the basic zeitgeist of our era.

You can’t expect disenfranchised, demoralized and damaged kids to suddenly enlist in your legion to fight the POZ and the Anti-White establishment.

/pol/ is not an activist group, it is simply therapy by other means. There you are exposed to brutal honesty, endless abuse and constant venting by those who are already red-pilled bullyciding the rest into accepting harsh reality. People are brought up to the speed…and there is wicked whiplash.

Yet, these young men remain our greatest source of recruits and energy.

And remember that for every one poster, there are 10 lurking, not uttering a peep, but chuckling under their breath and absorbing it all.

Many haven’t felt the fire in their gut urging them to go out and do something about it yet. As has been noted before, many are NEETs, many are anti-social, many need to work on themselves first.

But when you’re out there, marching with a couple hundred old 80’s era activists, with not a young face in sight, you’re doing something wrong.

This isn’t about optics. This isn’t about whether you should fly the swastika and nordic runes or not. (You shouldn’t by the way).

This is about a cardinal failure to tap into the potential that is waiting online. And no amount of intellectual and rhetorical sophistry will take away from the reality of the situation of the White world in the 21st century.

You don’t have hardened, unemployed factory workers milling around in the streets. You don’t have hungry “proletariat”. You don’t have WWI vets forming paramilitaries. All you have is a legion of sexless, jobless, over-educated NEETs begging for a purpose and a calling in life. Begging for you to reach out to them somehow, speak their language, understand where they’re coming from.

Begging for a uniform and an organization to join.

Some people get it though. Many have come to understand the reality of the situation. Guerrilla activism works.

They don’t play-act that they are in 1930’s Germany. While those that do, think they know better and think they can take the energy of the Alt-Right and run with it into a dead-end. And they will call you a cuck for objecting to their bullshit.

We must not let ourselves be led by these people. These people DON’T understand online culture, don’t understand OUR BASE, and simply haven’t done their homework. To them, I suggest lurking more.

The “It’s OK to be White” campaign is IRL activism done right. And it was done by de-centralized little cells running around, with no leadership, and most importantly, no tangible benefit to themselves. This is what you can get these people to do, just for the lulz.

This is what groups like Identity Evropa and Generation Identitaire have pioneered. And this is what #theresistance looks like.


Vincent Law
the authorVincent Law
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43 Comments on "It’s Ok To Be White"

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Wade motley

It is OK to be white

Hipster Racist

“They don’t play-act that they are in 1930’s Germany. While those that do, think they know better and think they can take the energy of the Alt-Right and run with it into a dead-end. And they will call you a cuck for objecting to their bullshit.”

It usually takes between one and two years until even people that hate me have to admit I have been right all along. This latest “optics” debate – I explained the entire deal back in 2015, and I named names. I even predicted that they would do exactly what they are doing.

You’re welcome.

Beefy G

I think it’s just showing white people just a little bit of the actual white bias in the media and everyday society, its just a taste now, to wake them up, then maybe they will take that taste and want to know more. They will take that taste and do something like come to this site and read some articles and perhaps wake up even a bit more. This “It’s OK to be white” was just a mustard seed campaign that will hopefully sprout in peoples minds and grow.

Fife (@Alt_Fife)

Sehr smart move.

meg burns

good stuff


Genius move.


Motivation behind the campaign clearly was to foment racial divide, but the message itself is so benign you can’t attack it without coming out as anti-white racist. It really was one outstanding meme. Bravo!

the bogeyman

The Wi-Fi access point name on my router is now ItsOkayToBeWhite, that should be the next campaign.


Good article. Inspiring videos and music.

Kate Hikes

Clever slogan. To come out against it means that anti-White bigots have to explicitly say that it’s NOT okay to be White (or least leave themselves wide open to the charge). It got some news coverage, too.

Nice work, lads. Keep it up.

Combining such slogans with American symbolism and European Christian religious symbolism makes for some good optics. For example, I saw two images online that struck me, and I believe this imagery is far superior than the 1980s NN/KKK stuff. One image had a white family standing together with their hands over their hearts, pledging to the Flag, with the words in bold, “IT’S OKAY TO BE WHITE.” Another had a bold black-and-white image of St. Joan of Arc, her eyes cast heavenward, where above, again, the slogan, like the vision of Constantine, appeared: “IT’S OKAY TO BE WHITE.” This is… Read more »
ThatHitlerOverThere (@TheRealShoah)
I disagree, this had almost no impact outside of people who are already political. Most normies don’t even know it happened and those that do don’t care. There’s almost no mention of it on my normie social media and what little there is was met with resounding indifference. You’re trying to appeal to people that will never be on your side because it’s against their interests to care. The Eternal Normie isn’t about to lose his job and his friends over some “essjaydoubleyoos” doing what they always do and the average NEET was watching the League of Legends World Championship… Read more »
Gubbler Chechenova
A nation will fall without race-ism. (Race-ism meaning Belief in race as reality, racial differences, and need for ethno-racial consciousness.) Race-ism means being mindful of one’s own race, one’s own people, and one’s own nation. A people of a nation must favor their own kind and their own land. If not, others will take over, gradually if not rapidly. And the people of the nation will turn traitor(even as a sign of virtue) since anti-race-ism instilled them with a notion that they would be evil to be mindful of their own identity and interests on their own territory. When white… Read more »

This was a brilliant slogan, and the fake news reaction was exactly as expected. Well done to all involved. No objections to your low opinion of the NSLARP brigade either.


You couldn’t compose this article without an attack on another sector of the alt right? I simply don’t care if a segment of the alt right wants to dress up in uniforms and protest. It just doesn’t trigger me. Maybe at some point other white people won’t give a fuck about that either. This campaign by the way was very well played. congratulations to /pol/


It’s NOT okay to be anti-white.

Nova Morium

HUGE if True……..

Stone-age Europeans ‘were the first to set foot on North America’

Stone-age Europeans were the first to set foot on North America, beating American Indians by some 10,000 years, new archaeological evidence suggests.

This could Undermine the entire Lefts and Open Borders RINO arguments against the Alt-Right……..

Crud Bonemeal

It’s worth keeping in mind that a sizable percentage of rural normies… look rougher and tougher than IE

And they’re right in the demographics that are actually feeling the pinch from the current system

I have no quarrel against IE, but someone does actually have to target… the people who are most likely to become disaffected w/ the current system


always good to play to your base

Nova Morium

Some on 4chan/pol/ are now attacking the Alt-Right and Richard Spencer…….

I honestly don’t get it…….

Richard Spencer is a CIA Agent???




It’s good though to see some of them Defend us…….

Mr. Frosty
I totally disagree with the idea that pro-Whites must maintain a “soft” image at all times, lest we offend a single normie. I also strongly disagree with constantly signaling against the hard-Right. I agree the swastika, Nazi and Klan stuff probably have too much baggage to be worth it. Everything else is fair game. Why not present yourself as a tribal White man? Crusader crosses, odinist hammers, runes, biker gear, fashy haircuts, the Spartan Lambda or any European national symbol (Celtic harp, Polish coat of arms, etc). A lot off young White men are fat and low-T. They need an… Read more »

Amazing. To think saying something like this could possibly be considered racist and insensitive. In high school, I remember a Mexican guy wore a shirt that said ‘brown pride’. Nobody was phased.


Keep up the campaign, anyone can do this. Go out and post a few up in your area, we need to keep the pressure on.

Michelle Baxter

Love this article! However just a small point; if you are Asatru Folk pagan, runes are important to your believes & it is ok to use them. The swastika, though I love it, should not be used because it is too much for people that are just now getting redpilled.


Now we need Ghetto Blasters (large, loud, portable players) and start playing “I’m dreaming of a White Christmas”.
(from the movie Holiday Inn which the chain was named after, another trolling opportunity).

Jack Burton

“OMG, you said white… like, that word alone is just so insensitive. I would never even pick the color white for anything because it’s inherently racist.”

These people are deranged, hysterical and suffer from multiple, chronic cognitive distortions.

White people dating each other is racist!

On a side note, Asian male + black female is a rare oddity that I’ve never personally seen, but apparently they do exist like black geniuses.

Johnny Futurismo
There is an increasing number of people in the Alt-Right who want to take the Proud Boys approach and spend all of their time disavowing those with more radical views and approaches than they have. In case you havent noticed the Proud Boys still get called Nazis, still get attacked by Antifa, are still labeled a hate group and still get deplatformed. All of their counter signaling has not done them a single favour. The key to change has never been to appeal to normies. Normies will come on board when we are the new normal and there is no… Read more »
Aryan American

Massive success. Such a simple message to which the media response cannot possibly be misinterpreted, “it is not okay to be White.”

Crud Bonemeal
Molok you’re wrong, /pol loves those “losers”. Obviously. The advantage of “It’s OK to be White” is that you can do it without getting doxxed, having everyone hate you, losing your job and your future employment and getting kicked out of your church. It’s a very tiny step towards normalizing public pro-white speech, which is what we need to do. And for that reason it’s a strong positive. But make no mistake, the system will still come down on you like a ton of bricks if you speak more openly about pro-white stuff, and make yourself vulnerable, EVEN IF you… Read more »
Nova Morium

GREAT Job, 4chan/pol/!!


1969 in the sunshine

comment image

@Crud Bonemeal — no, the point of the mildness is to reveal the ‘resting’ anti-whiteness, or emotional inflammation. Logically the sign means nothing that anyone could disagree with. So, all the butthurt and hate-crying is unprovoked, it was pre-existing, is the idea. And I’ve seen only one publication take that into account, despite ‘the plan’ and its intentions being out in the open on /pol/.

Also fwiw, many allies of color participated / are participating, to give the finger to SJW convergence (and for the fun of course). A stronger message would have had / will have less such help.

Arthur Frayn

Ethnostate or extinction.

Ritter der Immaculata
Genius. You couldn’t pay a dozen marketing experts to make something better. It turns the tables with a few words. What happens if you question this poster even just a little? Immediately and blatantly you’re on the losing side, you’re a holodomor 2.0 neobolshevik genocidal maniac, you don’t have any moral grounds to stand on. If you protest the flier you lose, if you try to ignore it again you lose because the implications start to dig in deeper. No sane person will dare to back your position. With a few words all your enemies are out in the open.… Read more »
Terry El Do Co

I’m not a young man anymore and I am new to the Alt Right movement. But I have children and they will be red pilled. Many things can be accomplished thanks to people like me who may not fit the age demographic but are critical thinkers and able to express thoughts over emotions. Young people are needed, absolutely. But middle-aged parents are of use as well. Someone has to lead the re-education of the kids.

Totally agree that the alt right, esp since the Trump win, has been failing to tap into that gigantic reservoir of chan energy. I think that during 2016, certain leaders got too (in)famous too fast, and it caused the institutional structure of the alt right to harden and ossify. It’s like, once the light of day was shined on the alt right, everything suddenly froze. Once the structure hardened, the creative link to the chan world disappeared and the alt right increasingly started drawing on derivative 1930s-grade LARPing for creative content. 30s LARPing is a big problem for the alt… Read more »
Crud Bonemeal

It’s ok to be white is a good campaign for scared little kids. And I don’t mean that in a pejorative sense, it’s a good thing for kids to do, without getting in trouble. Well done.

But it’s an incredibly timid statement, showing the pathetic state of our race, and our intellectual vanguard (your word) needs to be pushing further, far further.

(That’s not really a criticism of you guys, who are putting in a good effort, but of those who think that we don’t need anything more than shitposting)


Excellent analysis, Mr. Law. The situation is almost homeopathic — the more innocuous the provocation, the more hysterical the results.

Johnny Futurismo

lol neither Identity Europa or Generation Identitaire pioneered flyering. This is a good campaign though. Simple and effective.

Albionic American

It’s not just okay, it’s AWESOME.

After all, our adversaries themselves imply that only white men can become Literally Hitler and shake the world. Let’s take them at their word: We white men might be super-villains, but at least we’re SUPER!!!


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Melissa Meszaros

Truly heartwarming. <3

Indigenous White Person
Indigenous White Person

Fire up your printers and grab your tape.