Goosestepping Google Sacrifice Freethinker to Avoid More Diversity Hires

Time for Google to improve its logo?

Google just made the case for treating major social media companies like public utilities much stronger by its recent decision to fire James Damore, a Google engineer who wrote an internal memo blasting the web company’s diversity policies.

Damore’s 10-page memo accused Google of silencing conservative political opinion and criticized the company’s efforts to force “diversity,” pointing to well-known biological differences between men and women that determine the much higher number of men in tech.

Some would see this as an attempt by Damore to promote true diversity within the company, a diversity of opinion. But, actually, this is exactly the reason why he had to be fired. Opinions are only for those who still don’t understand the way the world works. A company’s mission, by contrast, is to get on with the business of making as much money as it possibly can for its fickle investors.

Because of the essential differences between men and women that Damore referred to in his memo, men will always dominate tech, case closed. But because of the unfortunate hegemonic culture of egalitarianism in Western societies, this will make companies like Google appear “sexist” (and of course “racist”). That too is inevitable.

The only way out for such companies is to keep on hiring more people who can do the job (mainly men of certain races) while using scapegoat figures like Damore to noisily signal how “committed to diversity and equality” they are.

In this way, Damore serves an extremely useful function for Google. Without him, they would probably have to up the number of diversity hires by a few hundred to get the same positive PR effect. That would, of course, be extremely expensive in all sorts of nasty ways.

In the future, tech companies like Google would be well advised to have a policy of looking for more Damores, ideal candidates to hire and fire so as to specifically demonstrate their egalitarian bona fides. The ideal candidate should be someone like Damore, a talented White male engineer with conservative or Alt-Lite leanings, who would be liable to rebel against the regular “diversity Kool Aid drinking sessions” in some minor way.

Once the minor act of rebellion had occurred, such candidates could then be hauled over the coals and fired to a media fanfare, gaining the company a mountain of free “We Love Diversity” PR to offset against the relentless fact that the company still isn’t hiring many women or Blacks.

This would essentially ensure that the company could get by with even fewer diversity hires than before and make the workforce even more male and White. So, win-win!

Of course, if the company was really committed to diversity as they claim to be, they would immediately employ 50% females in every department. But they are just sexist pigs who also want the benefit of appearing to be in line with the hegemonic liberal culture. Crafty! I don’t think a low IQ woman manager would have been able to come up with such an effective management strategy.



  1. Konrad 10 August, 2017 at 00:58 Reply

    Watch out, everyone! Liddell is gonna “clean up the comments section”! Oh, you don’t like censorship? Too bad, I guess!

    • Liddell 10 August, 2017 at 01:02 Reply

      Yes, I think virtual shit-flinging contests like this, although fun, are bad for the site, lower the level of debate, and put off a lot of sane and sensible people from commenting. They are also a waste of time, especially when you could be doing your trolling on non-Alt-Right sites. The fact that you do it here, suggests you are nothing but the enemy.

      • Liddell 10 August, 2017 at 01:59 Reply

        You have problems with your memory or you are just a barefaced liar. Here are your first comments to me:

        “Please stop comparing our opposition to National Socialists. It’s embarrassing and CUCKY, not to mention downright wrong.”

        “Anyone who countersignals National Socialism is a JEW or an instrument, however small, of the Jews.”

        You may have to reconsider your shitposting career here. I will accept a humble apology.

  2. Endymion 9 August, 2017 at 21:48 Reply

    What’s with the tiring circle jerk conformity? If this inane purity spiralling continues our future won’t be bright.

  3. Konrad 9 August, 2017 at 15:08 Reply

    Please stop comparing our opposition to National Socialists. It’s embarrassing and cucky, not to mention downright wrong.

    • Liddell 9 August, 2017 at 17:45 Reply

      I get the impression that you, like several of the commenters, here either did not read the article or did not understand it. The point to any competent reader is that Google are secret shitlords who value male workers over female but keep it on the down low and countersignal racial and gender supremacy merely as PR.

      • Konrad 9 August, 2017 at 18:23 Reply

        You’re right, I didn’t read the article. It’s not worth reading articles condemning National Socialism, however incidentally. I’ve had my fill already. That whole “They’re the real Nazis!!!!1!” argument is so obnoxious, that I can’t stomach more of the same horseshit. Besides, your reply and the title says it all: You’re a total cuck. Weak sauce, dude.

        • Liddell 9 August, 2017 at 23:13 Reply

          What an idiot. How do you know its condemning NS if you don’t read it? Stick to Twitter if your attention span is as short as your dick.

          • Konrad 10 August, 2017 at 00:25

            Because I don’t waste my brain cells on garbage articles written by cucky faggots who can’t stop thinking about gay sex or other men’s dicks. lol. Read Mein Kampf, you little, sorry excuse for a man.

      • Alt-Right Personal Ads 9 August, 2017 at 20:51 Reply

        They are not secretly red-pilled. The top brass have been nutters and company culture has been a lib/prog cult for more than a decade. The current focus on transgendered muslim latinxs is relatively new, before that it was leftwing nut faux enviromentalism and monitoring how people spent their salaries. It will be their undoing, as there are rising more tech companies that offer similar/better compensation with slightly less insane office politics scenes. Google will experience white flight and be left with a handful of blatina lesbians who can write code.

      • Endymion 9 August, 2017 at 22:27 Reply

        This article did not go down well.. Sorry, man.. I find it all very unfortunate, if this kind of retarded edgelord purity spiralling is the future of the movement we might as well give up right now.

        • Liddell 9 August, 2017 at 23:11 Reply

          These trolls are not the movement. Some of them are mental cases and some, I suspect, are paid shitstirrers.

          • Konrad 10 August, 2017 at 00:27

            Believe me, I don’t get paid. This is a PUBLIC SERVICE ANNOUNCEMENT, free of charge, you fucking Alt-Lite faggots: National Socialism, or something like it, is the only response to international Jewry and cultural Marxism. If that’s too harsh for you, then I’m sorry but you’re FUCKED.

          • Endymion 10 August, 2017 at 00:39

            No, you’re a fool and your falling for the dialectical trick. Your whole political identity is a knee-jerk reaction.

            I think “being extreme for the sake of being extreme” pretty much sums up your persona. Needless to say, this doesn’t translate to great politics. You’re an edgelord, go be edgy somewhere else, you’re an embarrassment.

          • Konrad 10 August, 2017 at 00:53

            Wrong again! I can tell you don’t read very much, and are not very current on events and the greater metapolitical picture… but what am I doing wasting my time arguing politics with a dumb woman? Make me a sandwich, bitch.

          • Endymion 10 August, 2017 at 01:09

            Oh, really? I happen to read an awful lot. Probably a lot more than you.

            It’s great making condescending remarks, what’s even greater is actually backing them up with something.

            It’s clear to me that you’re probably not very intelligent and that you probably won’t engage me in a real discussion any time soon so your only bet is to disengage with an insult: which you just did.

            I’ll interpret that as a tactical retreat, making you a pussy and a loser.

          • Endymion 10 August, 2017 at 00:54

            Are you going to explain exactly why National Socialism “or something like it” is the only response to international Jewry or is the written equivalent to retarded screaming all that you’ve got?

            I’m willing to hear you out because I’m tired of the fascist LARPing and I’m calling your bluff. Please tell me of the profound insights that made you a National Socialist. Because I suspect this is more about emotion than anything else. You hate Jews, I understand, send them all to Israel and let the Muslims kill them all. I don’t care.

            But I don’t have to be a National Socialist to think this way. And I don’t have to be a fascist either. Enlighten me of the supposed necessity of these positions.

          • Konrad 10 August, 2017 at 01:01

            Read Mein Kampf, if indeed you CAN read. Also pay attention the the, you airhead. Otherwise, if that’s TOO HIGH AGENCY for you, then that’s fine, your place is in the kitchen anyway.

          • Endymion 10 August, 2017 at 01:19

            Yes, because the dailystormer is so high-brow. LOL.. Tell me you didn’t just redirect me to the dailystormer to back up your political views?

            You wanna know how I know you’re retarded? It’s that childish thing you keep doing, writing certain words in capital letters.

            I’m not gonna read a book because of you you idiot. How about you tell me in your own words why National Socialism is such a necessity? I don’t think you can. Prove me wrong.

          • Endymion 10 August, 2017 at 01:48

            Oh, wow.. I would almost pay to hear about “the Cosmic Order” from someone like you.

            Please, tell me about the Cosmic Order.

            Why would I need to read Mein Kampf when I can refute everything you believe in so easily? Hitler was a complete loser and a total puppet, get over him. Maria Orsitsch was the real star.

          • Endymion 10 August, 2017 at 01:50

            Really.. I can’t read? The problem is you have no apparent awareness of how incredibly childish you’re coming off with insults like this. I take it this is why you’re still a virgin? (To borrow a page from your retarded book)

  4. unpaidpundit 9 August, 2017 at 14:17 Reply

    Men will always be the majority in technology and science careers. However, that does not mean that girls should not be taught algebra and trigonometry. And the occasional girl who excels in math and science should be encouraged to make the most of her potential.

  5. Mike549 9 August, 2017 at 04:05 Reply

    This is about as likely as Trump playing “4D underwater chess.” Some things are exactly what they appear to be.

  6. Fascist Overlord 9 August, 2017 at 03:06 Reply

    The eternal fascism of nature cannot be overcome despite Marxists attempts to bend reality through subversion and manipulation

      • Old Gregg 9 August, 2017 at 08:14 Reply

        You can hold to a worldview other that NS without implicitly countersignaling it or buying into the liberal narrative about it.

        • Liddell 9 August, 2017 at 14:34 Reply

          Stop countersignalling White survival. I get why anonymous, insecure, uneducated, and frankly juvenile White people and Jew shills like it, but NS was the greatest disaster for White people in the 20th century. Loving White people means at the very least being VERY ambivalent about NS.

      • James Futurist 9 August, 2017 at 13:39 Reply

        Not claiming to be a trve national socialist out of respect for it is not the same as using it as an ideological battering ram the same fucking way that Bill fucking Mitchell does you massive, universally hated faggot.

        • Liddell 9 August, 2017 at 14:34 Reply

          Wow, what a poorly constructed sentence. I guess your keyboard is sticky from wanking too much over gay porn.

          • Liddell 9 August, 2017 at 23:29

            Wow, so you admit that wanking to gay porn makes sense to you too. If only you two gays could meet in real life you could both wank on each other’s keyboards.

          • Konrad 10 August, 2017 at 00:47

            LOL. You are a combination of many things, my dumb friend. You not only have NO reading comprehension skills (really, you should be fucking fired from your job as a columnist for this website), AND you just CAN’T stop thinking about men’s dicks and gay sex.

            Serious question, guy… what the FUCK is the matter with you?

          • Liddell 10 August, 2017 at 00:55

            Sorry, you just seem like a complete fag to me with your little butthurt comments and the shiity little insults that you started. But thanks for helping me make my case to clean up the comments section. See, even insects like you have their uses.

            Next time, try to make any points you have in respectful language. This is what the comments section is for, to clarify misunderstandings and debate issues. It is not for you to LARP anonymously as a “tough guy.”

            Also, don’t comment unless you read the article.

          • Konrad 10 August, 2017 at 00:57

            I’m not butthurt, but you are! You put up a shitty article that basically everyone agrees is horseshit, and THEN you go around acting like a little bitch when people call you out on it! Weak! And THEN, you pretend to take the high road by talking about “respectful language,” dude get fucked. You’re not above anyone, you little whiny pansy.

        • Endymion 9 August, 2017 at 22:16 Reply

          Horseshit! First off, Jews do not run the “New World Order” operation. They are simply the banker class. They do what they are told. They would not be where they’re at if they were not fully supported by their patrons. The elites probably thought that if they were ever under threat they could simply throw the Jews under the bus. Of course, they couldn’t know that in the future the internet would exist and that would make all such plans obsolete.

          Secondly, probably nothing could be more counter-productive than Nazi larping. It’s somewhat funny at times, but there’s no good reason for associate with the label. As if the Nazis were the crowning achievement of Western civilisation.

          A more nuanced critique of the network of Western elites that includes critique of Jewish influence but doesn’t solely focus on it would both be a more successful strategy and a more accurate assessment.

          You Nazis notice all the Jewish influence and then proceed to go apeshit. But this piece of the puzzle that you obsess about is just that: a piece of the puzzle. I never hear you talk of other powerful groups. I never hear you talk about secret societies at all. And I never ever hear you talk of the occult nature of the elite. So, you are very much still in the dark about the real problem yet you act holier than thou about your fanatic adherence to a sociopathic ideology that the very elites that you supposedly oppose would love for you to embrace.

          • Konrad 10 August, 2017 at 00:44

            OH MY GOD, this is the most Jewish-shilling thing I’ve ever heard anyone say. OKAY. Let’s talk about your flawed viewpoint.

            Do you REALLY think the Jews are just the middle managers? The unfortunate ones who don’t really believe in the system but unwillingly go along with the directive? Think again!

            They control international finance (George Soros and Rothschilds, anyone?), politics (in form of Israel and many, MANY Jewish politicians who shill for Israel), the education system (which has taught to our children, among other such degeneracies, feminism, and an anti-European historical context which time and again boils down to “we can’t be pro-white because HITLER” which is psychological abuse) not to mention the MEDIA (which pushes faggotry, race mixing, and degeneracy of all kinds). It is AMAZING that, at THIS stage in the game, at THIS point of history, with an UNLIMITED amount of information at your very fingertips in the form of the internet, that you are STILL STUPID on the Jewish Question. WELL FUCKING DONE.

            Tell you what I’m going to do, since I’m such a nice guy… you have an anime profile picture of a woman, so if you’re a girl IRL, then that means you’re already not able to think logically and that’s okay, so I’ll make it easy for your dumb baby brain: YOU start a society of Whites and Jews, and I’ll start a society of just Whites. In fifty years, after the start of each of our societies, let’s check up on each other’s society, see which one a) promotes a healthy European family, b) keeps people morally conscious, physically fit, and mentally able, c) is free, for the very most part, from degeneracy and crime, and is therefore a land of relative peace. I GUARAN – DAMN – TEE you, lady, that your society will be FUCKED and mine will be THRIVING.

            The Jews are the perennial enemy of the Aryan. They are parasites, and you are either really, really stupid (I mean that with no disrespect, really, but I mean come on, it IS stupid) OR you are a shill of some kind. We can’t be weak on the Jewish Question again. WE CANNOT MAKE the same fucking mistake we KEEP MAKING when it comes to Jews. It’s time we learned our fucking lesson.

          • Endymion 10 August, 2017 at 01:32

            You’re wrong, and nothing you wrote was very convincing, in fact the more you write the more I’m convinced that you’re not very intelligent at all. Jews represent the banking class and that’s it. They do not represent the apex of power. Dark occultists do and this is apparent even in their symbolism.

  7. Ajudeo 8 August, 2017 at 20:34 Reply

    Mike Cernovich/TGWP/Breitbart……


    ….that they’re AMERICA First…….

    But, they want to remove McMaster from the White House…..


    They claim McMaster is Anti-Zionist, Anti-Neocon and Anti-Iran Mullah Overthrow…….

    That’s GOOD…..

    How is that Anti-America First??

    Breitbart has Aaron Klein of Breitbart Jerusalem……

    …working in tandem with the Zionist Organization of America……

    ….and Neocons like Frank Gaffney……

    … Tar and Feather……McMasters……..

    Does everyone see the FRAUD here??

    Does everyone see the FRAUD of the New Right??

    The Alt-Right should be EXPLICITLY…..



  8. Ajudeo 8 August, 2017 at 19:57 Reply

    Since every Political Website has BANNED me for telling the TRUTH…….

    Even Cuckservative Websites (TGWP, Breitbart)…..

    Here’s the latest Arctic and Antarctic Sea Ice Updates…….

    Remember……it’s August 8th……..

    And REMEMBER……

    James Damore virtue-signalled the Left on Climate Politics……

    … Paint the Right……

    ….as a Bunch of 6 Day Creationist Pseudoscientific Rubes……

    REAL Climate Science is in the Hands of the Skeptics……


    James Damore is a CUCK……

    • Margot Darby 9 August, 2017 at 07:15 Reply

      How can they ban you? Is that even possible? Unless I miss my guess, you’re not even using your real name. Are you sure you’re not just spamming us with climate crankery? Nobody’s defending Damore here.

  9. Budd Smith 8 August, 2017 at 19:14 Reply

    It should be
    Goosestepping Google Sacrifices Freethinker to Avoid More Diversity Hires
    Please fix the article title.

  10. Ajudeo 8 August, 2017 at 19:09 Reply

    James Damore was a SCALP taken…….

    A White Male SCALP taken……


    …..for what happened on Nov. 8th…….



  11. Ajudeo 8 August, 2017 at 18:59 Reply

    James Damore isn’t Alt-Right……

    Not even CLOSE……

    His Manifesto isn’t Radical……

    Not even CLOSE…….

    A White Male having a Cuckservative Ideology in Silicon Valley……

    …..can’t even keep his Job as an Engineer……

    That’s how Bad it is in America………

    A Country CREATED by White Male Scientists, Engineers, Inventors, Builders, Thinkers, and Pioneers…….

    • James Cash 9 August, 2017 at 09:05 Reply

      What is with the goddamn periods? Take this as a piece of advice: Periods (…) are used for adding dramatic pauses to text. The problem is, you use them constantly, between almost every sentence and they loose there effect! Try writing a normal paragraph and resist the urge to tap the period key more than once per sentence. You might be surprised how your comments come out looking just fine, more readable even;)

  12. Ajudeo 8 August, 2017 at 18:36 Reply

    Damore was a Cuckservative…….

    Read the Manifesto……..

    But, a Cuckservative is still a Nazi in Google Land……..

    That’s how Pathological……

    ….Silicon Valley is…..

    There needs to be a Revolution in America……

    A VIOLENT One…..

    And most of us understand this INHERENTLY………

  13. Randy 8 August, 2017 at 15:55 Reply

    Tech firms need to create 50% slots for females with appearance of need. How about human resources? They can just hire a woman to look over the shoulder of each man at all times to make sure of social justice.

  14. bi66-ER 8 August, 2017 at 13:59 Reply

    This article is a not too exciting conspiracy theory. You can’t possibly think this has anything to do with reality.

  15. Jen 8 August, 2017 at 12:40 Reply

    Perhaps those that consider themselves Alt-right should try to start their own tech companies and social media/free speech platforms. Men who aren’t cucks that are being pushed out of companies like (((google))) by the thought police need to stop giving them their talent and expertise.

      • Arthur Vickstrom 8 August, 2017 at 18:57 Reply

        Starting our own companies, owned by sympathetic bosses, would not ‘cede economic power’ to our enemies.

        It would keep money within our community and give us an excellent chance at undermining our opposition. Trust me on this one, there’s a reason that so much hate was thrown at the alternate video sharing sites set up a few years ago.

        • PrometheusReturns 8 August, 2017 at 20:15 Reply

          I agree with you but there are some markets that are essentially closed to competition. Those are not the jobs you should quit.

    • Ajudeo 8 August, 2017 at 19:05 Reply

      James Damore is a Cuckservative……

      Go read the Manifesto……

      He’s not even Worthy of Breitbart……..

  16. Albionic American 8 August, 2017 at 10:46 Reply

    Steve Sailer has written about the nearly forgotten concept of the “adventuress,” namely, the young, attractive woman on the make who uses her feminine wiles to engage in rent-seeking from men. Adventuresses never went away, and Hollywood in the old days even made movies about them, like Barbara Stanwyck’s pre-Code 1933 film Baby Face. Sailer argues that by having a specific word for an idea, the word makes examples of the idea easier to identify.

    Now that preposterous fortunes have accumulated in Silicon Valley, that part of the economy has reinvigorated the adventuress lifestyle, and female rent-seekers have started to infiltrate nearly trillion-dollar companies like Google to get some of the loot for themselves. Only instead of offering sex so much these days, adventuresses have figured out how to use the diversity angle to shame the company’s effective men into giving them money these broads don’t deserve. The diversity hustle also has the added advantage of working for less attractive women.

    I can see, therefore, why one of Google’s effective men like Dr. Damore would try to stop these women, along with their allied diversity parasites, from spoiling the good thing these men have going for them.

      • Albionic American 8 August, 2017 at 23:03 Reply

        The first use of the word adventuress apparently dates from the early 18th Century. We should reintroduce it into common usage to honor our English-speaking white forefathers who understood women’s nature better than we do, considering that they didn’t have feminism to impair their thinking about women.

  17. Albionic American 8 August, 2017 at 10:33 Reply

    I don’t see the problem with the memo’s world view. Mediocre white women have generally good lives in a patriarchal white society which respects their organic function as wives and mothers.