Nordstrom, T.J. Maxx, Marshall’s, Belk Pull Ivanka Trump’s Brand

This is actually happening:

“Last week, employees at T.J. Maxx and Marshalls got very clear instructions about where to put signs for Ivanka Trump products: in the garbage.

The TJX Companies, the retailers’ parent company, told employees not to display Ivanka Trump merchandise separately and to throw away Ivanka Trump signs, according to a note to employees on Wednesday, a copy of which was obtained by The New York Times.

“Effective immediately, please remove all Ivanka Trump merchandise from features and mix into the runs,” the note read. “Runs” refers to the normal clothing racks where the majority of products hang. “All Ivanka Trump signs should be discarded.” …”

We’ve reached the point where shopping has become politicized.

Remember the good old days? Just a few years ago, we were convinced that all Joe Six Pack cared about was watching the NFL and trips to the shopping mall. Now, sports and shopping have become increasingly politicized. The great American consumer culture is breaking up because of identity politics.

Hunter Wallace
the authorHunter Wallace
Hunter Wallace is the founder and editor of